Client: Talent Marketplace in the Fashion, Influencer & UGC Booking Industry
Project: 15-Day SEO Sprint using AREP Framework
Role: Led full audit, research, technical strategy, content planning, and revenue projections
Goal: Increase organic traffic, generate inbound leads, and build a scalable content-led SEO foundation

🧭 Objective

Drive qualified organic traffic for both models and hiring clients

Generate more leads and bookings via organic channels

Identify SEO gaps vs major competitors

Fix technical issues, eliminate duplicate content, and lay groundwork for scale

🔍 Phase 1: Audit – Technical SEO & Crawlability

Tools Used: Screaming Frog, GSC, PageSpeed Insights

Key Issues Identified:

⚠️ Staging URLs Indexed: Duplicate content under stage. and admin. subdomains

🚫 Robots.txt Redirected: Misconfigured → bots not crawling key areas

📉 Broken XML Sitemaps: Sitemap URLs redirected to homepage

🔁 Duplicate Meta Tags: All blog pages had identical titles and meta descriptions

❌ Missing Canonicals: No self-referencing canonical tags → risk of duplicate indexing

🐢 Core Web Vitals Failing: Poor FCP, LCP, and TTI scores on desktop/mobile

📉 Flat Site Structure: No clear content silos or hierarchy → shallow crawl depth

📊 Phase 2: Research – Keyword Gap & Competitor Benchmarking

Competitor Set: 9 major players, including global model booking and UGC platforms

Keyword Strategy:

Built clusters by search intent:

Transactional: “hire fashion models,” “ugc creator for hire”

Discovery: “fashion model poses,” “how to book models online”

Location-based: “hire models in LA,” “book UGC creators in NYC”

Mapped 500+ keywords across commercial landing pages, blog content, and local SEO pages.

⚙️ Phase 3: Execution Plan

🔧 Technical SEO Fixes

Block stage. and admin. via robots.txt and meta noindex

Repair sitemap and robots redirects

Add structured data (schema): Person, Organization, FAQ, Article

Implement canonical tags sitewide

Address speed issues (JS/CSS optimization, lazy loading)

✍️ On-Page SEO

Unique meta titles, descriptions, and H1s for all key pages

Add breadcrumb navigation

Strengthen internal linking across model profiles, categories, and services

🗺️ Content Strategy

New Landing Pages: e.g., Hire Fashion Models, Book UGC Creators

Local SEO Pages: 20+ city-based templates using programmatic SEO

Blog Strategy: Topics like “How to hire a model,” “Top poses for fashion shoots,” and “What is a UGC creator?” to drive TOFU traffic and backlinks

🌐 Community & Link Building

Target Reddit threads and forums (~30K monthly traffic in niche topics)

Launch downloadable assets (e.g., model hiring guides, rate cards, checklists)

📈 Phase 4: Projections

Based on top-ranking CTR assumptions and transactional keyword clusters.

✅ Final Outcome

🚀 Delivered full AREP-based SEO analysis in 15 days

🧩 Identified technical roadblocks, keyword/content gaps, and authority weaknesses

📍 Built complete keyword-to-URL map across commercial, local, and blog content

💸 Projected $50K+ revenue uplift within 12 months

🧠 Positioned the brand for scalable SEO growth and long-term lead generation