Client: U.S.-Based Gluten-Free Supplement Company
Industry: DTC / Nutraceuticals / Gut Health
Project: Full AREP SEO Process + Programmatic SEO Buildout
Role: Led technical audit, keyword research, pSEO architecture, content execution, and analytics
Goal: Capture commercial and informational traffic at scale via 3,000+ programmatic pages

🧭 Background

We initiated a 15-day AREP Process (Audit → Research → Execution → Projection) for a gluten-support nutraceutical brand targeting U.S. audiences.

While the site had some foundational content, our audit revealed untapped scale opportunities in programmatic SEO — ideal for targeting gluten-related long-tail queries with commercial and informational intent.

Main Objectives:

Build 3,000+ high-quality programmatic pages targeting search demand

Structure content for quick indexing and long-term rankability

Drive organic clicks without increasing paid ad spend

🔍 Phase 1 Audit Insights

🚫 Programmatic page issues: inconsistent meta, lack of internal links, thin content blocks
🌐 i18n Conflict: x-default set to Dutch while content targeted English-speaking U.S. audience
📦 Google Merchant errors: missing structured data fields like review, aggregateRating, shippingDetails
🐢 Speed Issues: LCP failures across 25+ mobile URLs hindering core vitals

These were addressed early to ensure Google could properly crawl, index, and rank scaled content.

📊 Phase 2: Keyword Research & Opportunity Mapping

We started with high-buying-intent transactional keywords:

“anti gluten pills”

“gluten relief enzyme supplement”

“gluten digestion support capsules”

Then scaled into broader awareness and discovery terms:

“is gluten sensitivity real”

“top gluten-free countries”

“gluten checker by brand”

Tools Used: Ahrefs, People Also Ask scraping, autocomplete mining, Reddit, Pinterest, competitor SERP back-engineering
📍 Built 300+ clusters and topical maps → mapped to unique URLs

⚙️ Phase 3 Execution: Launching 3,000+ Pages in 60 Days

We deployed a custom templating system optimized for both scale and SEO:

Dynamic H1s + SEO meta tags

Intent-based on-page structure: FAQs, CTAs, schema blocks, testimonials

Auto-injected breadcrumbs, internal links

Variants for informational vs. transactional content

Indexation safeguards (canonical logic, crawl budget control)

📈 Phase 4 Results: Organic Traffic Surge

🚀 Click & Impression Growth (GSC Snapshot)

📈 From 0 to 72K impressions and 324 clicks in just a few days post-launch

⏱ Average position: 12.7

✅ Indexed 70%+ of pages within 3 weeks
 

📊 Non-Branded Click Growth (Daily Breakdown)

📦 Grew from 74 to 367 non-branded clicks/day in 10 days

📅 November 5–15 snapshot shows sharp ramp-up
 

🌐 Ahrefs Snapshot: Organic Gains Without Paid Support

🔍 24.8K keywords ranking (+24.8K)

📈 48.1K monthly organic traffic (est.)

💸 Traffic value: $14.8K

💥 Zero paid traffic or ad spend

🔗 Gained 2.1K backlinks from 62 domains post-deployment

🧷 Bonus Initiatives

Gluten Checker Tool → repurposed into embed widget across programmatic pages

Launched “Top Gluten-Free Countries” report → linkable asset

Amplified content via Reddit, food blogs, Pinterest, and forums

Fixed schema issues + canonical tags to avoid crawl traps

💰 Final Projection Summary

✅ Outcome Summary

✔️ 3,000+ SEO pages deployed in 60 days
✔️ Ranked for 12,000+ keywords in 3 months
✔️ Organic clicks grew from 0 to 45K+/mo
✔️ No increase in ad budget
✔️ Built a scalable, evergreen traffic engine for the brand

This campaign proves how a well-structured programmatic SEO strategy, built on solid technical and content architecture, can deliver exponential results — especially in under-leveraged health niches.