Ran a Google Ads search campaign for a reputed school brand  to generate admission inquiries for the 2022–2023 academic year. The campaign ran for 8 months across high-intent keywords targeting parents in specific localities.

I managed the full performance strategy:

- Keyword & ad group segmentation

- Location targeting & schedule optimization

- Conversion tracking & bidding control

- Ad copy aligned with academic search behavior

- Daily budget pacing and season-based boost

- 12,300+ Clicks
- 528 Conversions (Form leads or inquiries)
- ₹208 Cost per Lead
-  ₹1.1L Total Ad Spend

This campaign helped the school generate high-quality leads at scale during a critical admission window, proving the impact of strategic Google Search Ads in education marketing.