In December 2023, I ran a seasonal Meta Ads campaign for N7 Cricket Store, a niche brand selling cricket gear and accessories. The goal was to drive direct messaging inquiries via Facebook & Instagram for limited-time Christmas and New Year offers.

The campaign was structured in 3 ad sets, split across:

🎄 Christmas Sale (21st & 22nd Dec)

🎉 New Year Sale (27th Dec)

My responsibilities included:

- Ad strategy & structure tailored for conversation-based objectives

- Audience segmentation (retargeting + interest-based targeting)

- Festive creative direction & offer positioning

- Conversion-optimized messaging setup

- Performance monitoring & budget pacing

 Campaign Results:

 156 Total Conversations

-  ₹27.01 Average Cost per Conversation

 - ₹4,212.83 Total Ad Spend

- 35,661 Reach

 - 85,950 Impressions

- CTRs and engagement optimized for direct DM response

This campaign served as a great example of using Meta’s messaging objective to increase real-time interaction and conversion probability during high-intent festive shopping periods — especially for local or niche D2C brands.