This project was undertaken as part of the Consulting & Strategy Club of my college, where we analyzed Snitch, a fast-growing Indian men’s fashion brand, to understand how it scaled from streetwear drops to D2C dominance. The objective was to study Snitch’s business model, growth levers, and brand-building strategy in the highly competitive fashion D2C ecosystem and propose data-backed strategic recommendations.

->Analyzed Snitch’s drop-led, trend-first D2C business model targeting Gen Z and millennial consumers.
->Studied the product mix, pricing strategy, and delivery channels, with a focus on D2C-first execution and selective marketplace presence.
->Identified key success factors including trend velocity, digital-first acquisition, scarcity-driven drops, and affordable aspiration.
->Applied the AARRR (Pirate Metrics) framework to evaluate acquisition, activation, retention, revenue, and referral performance.
->Assessed brand-building and media strategy, including influencer-led marketing, content-driven discovery, and premium yet accessible positioning.
->Proposed strategic recommendations to strengthen retention, optimize drop strategy using data analytics, drive community-led growth, and improve operational efficiency.
->Delivered a consulting-style strategic deck focused on scalable growth and long-term profitability in fashion D2C.