Client

Mahika Gold

Industry

Gold Buying & Instant Cash for Gold Services

Objective

Generate high-quality leads from customers interested in selling old gold while maintaining a low cost per lead and maximizing campaign reach.

My Role

Campaign Planning & Execution

Audience Segmentation

Lead Generation Funnel Setup

Creative Testing & Optimization

Budget Allocation

Performance Tracking & Reporting

Results Achieved

📈 100 Qualified Leads Generated
📈 ₹4,770 Total Ad Spend
📈 ₹41.01 Lowest Cost Per Lead
📈 29,013 Reach
📈 47,916 Impressions

Strategy Implemented

Interest-Based Targeting

Location-Based Targeting

Influencer Creative Campaigns

Video Ad Campaigns

Lead Form Optimization

Budget & Performance Optimization

Outcome

Successfully generated 100 qualified leads for Mahika Gold at a cost-effective CPL while significantly increasing brand visibility and customer inquiries. The campaign demonstrated strong performance through strategic targeting, creative testing, and continuous optimization.