Client: Mahika Gold
Industry: Gold Buying Services

Objective

Generate high-quality leads from individuals looking to sell old gold while maximizing campaign reach and maintaining a cost-effective CPL.

My Role

Meta Ads Campaign Planning & Execution

Audience Targeting & Segmentation

Lead Form Campaign Setup

Budget Optimization

Campaign Monitoring & Reporting

Performance Analysis

Results Achieved

📈 52 Qualified Leads Generated
📈 18,517 Reach
📈 26,333 Impressions
📈 ₹63.45 Cost Per Lead
📈 ₹3,164 Total Ad Spend

Strategy Used

Location-based audience targeting

Interest and behavior-based targeting

Lead form optimization

Creative testing and campaign optimization

Performance tracking and budget allocation

Outcome

Successfully generated consistent leads for Mahika Gold while increasing brand visibility and maintaining a cost-effective lead acquisition strategy through Meta Ad