Pest Masters wanted to increase visibility among customers actively searching for pest control services and drive qualified website traffic through Google Search Ads.

Objective

• Increase online visibility
• Reach high-intent local customers
• Generate qualified traffic through Google Search
• Maintain efficient ad spend

My Role

• Google Ads Campaign Setup
• Keyword Research
• Ad Copy Writing
• Search Campaign Optimization
• Budget Management
• Performance Analysis

Results Achieved

📈 4,393 Impressions

📈 183 Clicks

📈 4.17% Click-Through Rate (CTR)

📈 ₹15.48 Average CPC

📈 ₹2,832 Ad Spend

Strategy Used

• Local Service Keyword Targeting
• Search Intent-Based Campaign Structure
• Ad Copy Optimization
• Negative Keyword Management
• Bid Optimization
• Ongoing Performance Monitoring

Outcome

Successfully increased search visibility for Pest Masters while driving targeted website traffic through Google Search Ads. The campaign achieved a strong CTR of 4.17% and maintained a cost-effective average CPC of ₹15.48, demonstrating efficient budget utilization and relevant audience targeting.