Parthomatic — Artist Identity Design

Client: Indie-Folk Electronic Musician & Sound Engineer
Category: Logo Design | Visual Identity

Project Overview

This logo was developed for Parthomatic, an independent artist known for blending Indian folk with electronic trance. After the removal of his previous music channel, the artist sought a symbol to represent a fresh start — one that embodied his sonic identity, philosophical depth, and cultural roots. The final design reflects both personal mythology and musical fusion, crafted to be used across streaming platforms and social media.

Design Concept

The central form is inspired by the chariot wheel (Ratha Chakra) — connecting to the name Parth, meaning charioteer, warrior, and archer. In the Mahabharata, Arjuna is called Parth by Lord Krishna, symbolizing purpose and precision. The wheel also references the Dharma Chakra, adding a spiritual dimension tied to transformation and balance.

Spokes: Six sharp spokes evoke arrows, representing Parth’s meaning as “the one who never misses.”

Typography: PARTHOMATIC is placed horizontally across the center, using a western serif font with pointed serifs to mirror the visual sharpness. The ‘O’ anchors the entire composition, sitting at the wheel’s center as both a structural hub and symbolic eye.

Third Eye Chakra: Housed within the ‘O’, representing intuition and higher consciousness — aligning with the introspective tone of the artist’s music.

Seven Chakras: Each spoke contains a symbol of one major chakra, linking the design to the body’s energetic alignment and spiritual awakening.

Sound Wave Motif: Along the rim, a looping infinity symbol — made of intertwined waveforms — reflects the duality and harmony of Parthomatic’s music: modern electronic pulse meets ancient folk soul.

Geometry: The logo structure is built on Golden Ratio circles, creating optical balance and aesthetic appeal while adding a layer of sacred geometry.

Philosophical Essence

More than a visual mark, the Parthomatic logo is a sacred diagram of identity — merging mythology, music, energy, and precision. It honors the past while embracing the future, serving as both a personal sigil and a spiritual signature for the artist’s new chapter.