GTM & Community building case study: Web3 Gaming

Context 

FanGuild was the world's first esports fantasy app on Web3 backed by a polygon.

Goal

Create a well-though GTM & Community building plan

What did I do?

  •  Spearhead the community & product marketing/ growth
  •  Setup, manage & run Discord & Telegram
  •  Launch influencer marketing campaigns
  •  Decide messaging & market 
  •  Partnerships 
  •  Led a three-person team

Challenges and learning:

  • Web2 users were hard to onboard 
  • Positioning was difficult as the SEA market has a bad impression of betting apps
  • Retention was tough to crack
  • Learned how to create and grow the viral loops

Result/Outcome

  • Grew the app to 100k+ users 
  • Discord at 3000 members
  • Partnered with 2 top-tier teams
  • Twitter to 1000 followers

 

16 Jul 2022

Keywords
Web3
Gamig
GTM
Community Building
Growth
Influencer building
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