Context 

FanGuild was the world's first esports fantasy app on Web3 backed by a polygon.

Goal

Create a well-though GTM & Community building plan

What did I do?

•  Spearhead the community & product marketing/ growth
•  Setup, manage & run Discord & Telegram
•  Launch influencer marketing campaigns
•  Decide messaging & market 
•  Partnerships 
•  Led a three-person team

Challenges and learning:

• Web2 users were hard to onboard 
• Positioning was difficult as the SEA market has a bad impression of betting apps
• Retention was tough to crack
• Learned how to create and grow the viral loops

Result/Outcome

• Grew the app to 100k+ users 
• Discord at 3000 members
• Partnered with 2 top-tier teams
• Twitter to 1000 followers