GTM & Community building case study: Web3 Gaming
Context
FanGuild was the world's first esports fantasy app on Web3 backed by a polygon.
Goal
Create a well-though GTM & Community building plan
What did I do?
- Spearhead the community & product marketing/ growth
- Setup, manage & run Discord & Telegram
- Launch influencer marketing campaigns
- Decide messaging & market
- Partnerships
- Led a three-person team
Challenges and learning:
- Web2 users were hard to onboard
- Positioning was difficult as the SEA market has a bad impression of betting apps
- Retention was tough to crack
- Learned how to create and grow the viral loops
Result/Outcome
- Grew the app to 100k+ users
- Discord at 3000 members
- Partnered with 2 top-tier teams
- Twitter to 1000 followers
16 Jul 2022
Keywords
Web3
Gamig
GTM
Community Building
Growth
Influencer building
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