Client: Pigeon Forge Passport
Industry: Travel & Tourism
Location: Pigeon Forge, Tennessee
Retainer Start Date: June 2023

🎯 Objective

The goal was to launch a brand-new travel website that would serve as the go-to resource for tourists visiting Pigeon Forge, Tennessee. The site aimed to provide comprehensive content on places to stay, things to do, places to eat, and trip planning around the Smoky Mountains region.

🛠️ Our Approach

Site Architecture Design:
We created a clear, SEO-friendly structure that grouped pages by intent and topic, e.g., “Things to Do,” “Places to Stay,” “Great Smoky Mountains,” etc.

Website Setup:
Built and customized the website on WordPress with performance and crawlability in mind.

Content Deployment:
Published optimized landing pages for each key attraction and travel category.

Backlink Strategy:
Acquired over 250 high-quality backlinks through guest posts, local citations, niche edits, and link exchanges.

Continuous Optimization:
Monitored performance and continued content and technical SEO improvements as part of an ongoing monthly retainer.

📈 Results

Organic Traffic: 0 → 68 monthly visitors (and growing)

Domain Rating (DR): 0 → 55 (Ahrefs)

Keyword Rankings: Now ranking for 1,500+ keywords

Visibility: Gained visibility for highly competitive local keywords like “things to do in Pigeon Forge,” “best restaurants in Pigeon Forge,” etc.