This is a project I worked on alongside my manager and a team from June 2023 to March 2025, and this is one of my favorites. The client offers Full Service Interior Design in Aspen, Snowmass, and the nearby areas in Colorado. They cater to affluent customers seeking comprehensive interior design solutions from start to finish.

Our Strategic Journey:

Keyword Research & Content Magic:

🎯We zeroed in on local keywords like "Aspen interior designers" and "Interior Designers in Snowmass, Colorado" to match our content with what people in the area are searching for.

📍 We created Location Pages for all the locations that they serve, such as Denver, Basalt, and Carbondale.

📸Since images play the most important role in the Interior Designing industry, we created a Before-After portfolio that showcased the Transformation of Rooms in different projects.

📝 Our blogs covered everything from chic design styles to smart room remodeling and classy decor tips, ensuring there’s something for every sophisticated taste.

Teamwork on Backlinks:

👥 With the help of our fantastic backlink team, we secured top-notch backlinks using "Aspen interior designers" as our anchor text. This move significantly boosted leads.

Google Business Profile (GBP) Wins:

🎯 I took charge of optimizing their Snowmass office’s GBP, which resulted in the GBP listing showing up in position 1 in the Local Pack.

For their Aspen office, we created the GBP that reached position 4 in the map pack.

Content Upgrades Post-Core Update:

Post the March 2024 Core Update, we emphasized EEAT principles to improve the content quality, aligning with Google’s latest standards.

Conclusion:

Over 24 months, our team drove impressive results. We significantly increased clicks from 30 to 830 clicks a month, improved the Domain Rating from 3 to 38, and this helped them convert 2 high-ticket clients. Our EEAT-focused blogs attracted many inquiries about specific interior design styles and commercial services, expanding our clients’ reach and impact in the market.

This project showcases the powerful impact of targeted SEO and content strategies in the interior design industry.

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