Client: Relief Veterinarian Recruitment Company in the USA
Industry: Veterinary Staffing & Recruitment (B2B Healthcare Services)
Project Duration: ~16 months
Goal:
To dominate SERPs for "relief veterinarian" and related service-intent keywords, drive high-quality organic traffic, and establish topical authority in the niche.

Background

The client is a fast-growing veterinary staffing organization in the United States that helps connect clinics with qualified relief veterinarians. With a distinct model that blends the freedom of locum work and the stability of W2 employment, their services were unique, but their organic visibility didn’t reflect that.

They were struggling with:

Low visibility for core commercial terms

A lack of supporting informational content

A website that didn’t demonstrate authority in Google's eyes

Challenges

Fierce competition from job boards, marketplaces, and staffing giants

Low topical coverage in the veterinary niche (especially on relief vet concepts)

Under-optimized core service pages

Limited backlink profile compared to competitors

SERP dominated by educational content and directories

SEO Strategy

1. Topical Authority Mapping

Conducted extensive keyword research around “relief veterinarian,” “vet staffing,” and regional terms

Created a topical map to identify supporting clusters (e.g., how to become a relief vet, day in the life, salary expectations)

2. Content Strategy Execution

Created high-quality, intent-matched blog articles on:

Informational: “What is a Relief Veterinarian?”, “How Much Do Relief Vets Make?”, “How to Become One”

Transactional: “Relief Veterinarian Jobs Near Me”, “Hire Relief Vets”

Built internal links from blogs to service pages to strengthen contextual relevance

3. On-Page Optimization

Rewrote service pages using primary and secondary keyword targeting

Optimized headings, metadata, and content readability

Embedded FAQs based on People Also Ask questions

4. SERP Gap Analysis

Used Ahrefs to analyze competitor content and rank gaps

Improved thin content and built new content for untapped keyword groups found using AI

5. Digital PR & Link Building Support

Recommended industry-specific guest posting and veterinary directories

Acquired mentions via partnerships and non-commercial outreach

Results After 16 Months

High-Intent Keywords Now Ranking:

“relief veterinarian”

“relief vet jobs”

“hire a relief vet”

“what is a relief veterinarian”

Conclusion

Through consistent topical optimization, content clustering, and SERP-focused SEO, this veterinary staffing company grew from an underdog to a topical authority in the relief veterinarian niche.

Their visibility gains not only brought in more job applicants and clinic leads but also helped shape their brand as a thought leader in a highly specialized space.