Overview

This project involved creating and executing an SEO content strategy for a US-based genetic testing company. The goal was to educate users about personalized health through nutrigenomics while increasing organic visibility and conversions.

Objectives

Grow organic clicks and impressions through high-intent, low-competition queries

Build EEAT (Experience, Expertise, Authority, and Trust) signals across blog content

Increase keyword rankings and top-of-funnel educational traffic

Optimize for transactional and commercial-intent keywords related to genetic testing

Strategy Breakdown

📌 1. EEAT-Driven Content Creation

To build trust and authority, we focused on aligning every blog with Google’s EEAT principles:

Every article included a detailed author bio, mentioning qualifications and expertise in genetics, nutrition, or related fields.

Information was backed by scientific studies and expert-reviewed data.

Clear, user-first language made complex concepts like methylation, nutrigenomics, and histamine intolerance understandable and actionable.

🧠 2. Blog Topics That Help Readers Solve Root Problems

We didn't just target keywords - we targeted awareness and action.

Each blog was selected to educate users about the root causes of health issues and how genetic testing could offer personalized insights.

For example:

"Supplements to Avoid with Histamine Intolerance" ranked #1 and generated over 20K impressions and 288 clicks within a month.

"Genetic Testing During Pregnancy Cost" answered a common concern and earned 237 clicks, ranking in the top 3 positions.

"Nutrigenomics Testing Cost" not only ranked #1, but also appeared in the People Also Ask and AI Overview sections - reflecting high topical relevance.

🌍 3. Programmatic Pages for Local DNA Testing

We created location-specific pages to capture local queries like:

"DNA testing in Florida", "DNA testing in New York," etc.

Though newly launched, these pages are already indexing and ranking within the top 30 positions — ready to scale with backlinks and internal links.

Results (March 2024 vs March 2025)

📈 Total Clicks:
From 29 → 1635 clicks
➡️ +610% increase

📊 Total Impressions:
From 40K → 155K
➡️ +679% increase

⭐ Average Position:
Improved from 56.9 to 28.3
➡️ Gained 28+ positions

🔍 Top Pages by Performance (source - GSC & Ahrefs):

🌐 Geographic Impact:
The majority of traffic came from the US, followed by the UK, Canada, and Australia - highlighting international interest and the power of informational content to drive global awareness.

Conclusion

By combining EEAT principles with strategic keyword selection, content clustering, and localized pages, we were able to position the brand as a thought leader in the genetic testing space - while driving measurable results in traffic, rankings, and trust.