Role: Copywriter & Content Lead

Brief

Gulabari needed consistent, engaging social media content that balanced beauty, freshness, and everyday relatability, while driving participation through campaigns and contests.

Objective

• Build an engaging social media presence
• Drive interaction through giveaways and contests
• Create visually appealing, shoot-led and influencer-led content
• Maintain a consistent brand tone across formats

What I Did

• Created social media content ideas across formats
• Wrote video scripts for shoot-based content
• Strategised and scripted influencer collaboration reels
• Conceptualised static creatives
• Planned and executed giveaway contests
• Developed Instagram story ideas for daily engagement

Execution Highlights

• Shoot-led videos focused on beauty, freshness, and usage moments
• Giveaways designed to boost engagement and participation
• Mix of statics, videos, and stories for content variety
• Consistent tone aligned with Gulabari’s brand identity

Skills Demonstrated

Social media content • Copywriting • Video scripting • Influencer strategy • Campaign ideation • Contest planning • Creative ideation

Links / Live Work

🔗 Social Media Posts & Reels:

https://www.instagram.com/p/DVYM6O8k6-h/

https://www.instagram.com/p/DWL6IaZE3W9/

https://www.instagram.com/p/DVtEmyik30C/

https://www.instagram.com/p/DWX7vSbk5e4/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/p/DS2bKdADWK2/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

🔗 Giveaway Campaigns:

https://www.instagram.com/reel/DT2cLRjkTt_/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/reel/DVbOL7rkwyx/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==