Role: Copywriter & Content Lead

Brief

In front of parents, siblings act all innocent.
Behind closed doors, they know each other’s real side, the mischief, the banter, and the unfiltered bond.

Bikano wanted a Rakshabandhan campaign that showed the real sibling dynamic, not the sugar-coated version.

Big Idea

Bring out the real side of siblings for everyone to see.

Campaign Line:
Toh aao, Bikano ke saath, Dil Ki Mano, Sibling Ka Asli Chehra Jano!
#SiblingKaAsliChehra

What I Did

~ Conceptualised the campaign thought and messaging

~ Created social media creatives and video scripts

~ Developed prank-led content rooted in sibling behaviour

~ Planned and executed contest mechanics

~ Ideated influencer collaborations for amplification

~ Used Bollywood memes & pop culture to boost relatability

Execution Highlights

~ Social-first reels showcasing real sibling mischief

~ Prank videos designed for high shareability

~ Contests encouraging users to reveal their sibling’s “real face”

~ Meme-led content for cultural relevance

Impact

~ High organic engagement driven by relatable content

~ Strong audience participation through contests

~ Reinforced Bikano’s festive positioning around family, fun, and authenticity

Skills Demonstrated

Campaign ideation • Copywriting • Reel scripting • Meme marketing • Influencer ideation • Engagement-driven content

Links :

🔗 Prank Content: 

https://www.instagram.com/p/DNDVALUPRHU/  

https://www.instagram.com/p/DNImR_kN2w1/

  🔗 Wish Post: 

https://www.instagram.com/reel/DNHvTslPf35/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==