Role: Ad Copywriter 

Agency: SavvyTree

Brief

Loca Boca, a bakery, wanted to leverage seasonal trends to drive attention and footfall. The focus was on tapping into what people were already craving and giving it a brand-led narrative.

Big Idea

Turn trending flavours into experiences, not just products.

What I Did

Wrote video scripts for social media

Created ad copies for statics and carousels

Developed seasonal content narratives

Execution Highlights

1. Kunafa Season 

~ Leveraged the rising popularity of Kunafa

~ Built a narrative around the Dubai connection

Positioning:
~ Taste the experience of Dubai, right here in Delhi

~ Used aspirational, travel-led messaging to elevate the product beyond dessert

2. Strawberry Season Content

~ Highlighted ingredient authenticity

~ Messaging focused on fresh strawberries sourced from Mahabaleshwar

~ Positioned the cakes as premium, fresh, and ingredient-first

Skills Demonstrated

Ad copywriting • Video scripting • Seasonal marketing • Product storytelling • Performance + organic content