•Led the BQPrime's transition to NDTV Profit, managing the migration and launching of the Android and iOS applications for NDTV Profit.

•Elevated NDTV Profit's digital subscription business, achieving a 20% monthly growth within 3 months through strategic growth marketing and comprehensive management of CRM and marketing tools.

•Attained a 98% data flow accuracy by seamlessly integrating the MoEngage customer engagement platform into the subscription business.

•Enhanced the website and app by conducting extensive user research on consumer preferences in the financial digital media industry, directly impacting the growth of the subscription business.