•Achieved 95% data flow accuracy by successfully integrating the customer 
engagement platform (MoEngage) for the subscription business, surpassing the 
initial 40% level.

•Increased conversions and revenue growth by designing and optimizing the 
acquisition, onboarding, engagement, retention, and revenue funnels.

•Achieved a 42% renewal rate and significant 28% growth in daily active users (DAU) 
for subscribers through automation and personalized recommendations.

•Developed a churn prediction model that enabled targeted campaigns, leading to 
improved subscriber retention.

•Collaborated with B2B partners to create impactful landing pages, resulting in the 
acquisition of over 10,000 users within two months.