• Owned and scaled HelloPM’s LinkedIn presence, growing the follower base from 17K to 32K through sharp positioning, content storytelling, and consistent founder-led narratives.

• Ghostwrote high-performing content—including carousels, alumni stories, product tips, and launch campaigns—that drove engagement and built community trust.

• Led blog content creation, writing educational articles around product management, AI product roles, teardown case studies, and career transitions, aligned with SEO best practices.

• Created a platform-specific content calendar tied to major cohort announcements, events, alumni testimonials, and mentor spotlights to maximize visibility and drive conversions.

• Collaborated with founders and program leaders to craft a thought leadership-led content engine, blending career outcomes, PM frameworks, and alumni impact stories.

• Positioned HelloPM as a career accelerant for aspiring PMs by strategically integrating community-led narratives and differentiated program outcomes into public-facing content.