• Led content creation and strategy for Dstreet Finance, which later rebranded to FinOne following its acquisition by Angel One, a financial content platform targeting Gen Z and millennials.

• Produced 60+ high-performing reels and visual content (carousels, infographics, interactive formats) across Instagram and YouTube, amassing 7 million+ views and scaling the follower base from 0 to 45K in 6 months.

• Created a unique blend of bite-sized, funny, and fact-driven stock market stories, simplifying complex financial topics through humour and storytelling for the in-app content experience.

• Pioneered FinOne’s “Finance meets Entertainment” playbook, aligning content with platform strategy to position the brand at the intersection of education, humour, and virality.

• Contributed to brand positioning that enabled FinOne to become a youth-first financial infotainment property, now used as an acquisition funnel for Angel One's core offerings.