30 Posts. 30 Days. 750K Impressions. The Finance Content Strategy That Delivered

• Ghostwrote 30 daily LinkedIn posts for CA Rishita Motwani, focused on personal finance, taxation, investment planning, and financial literacy, tailored for Gen Z and young professionals.

• Delivered a clarity-first, jargon-free content style that positioned Rishita as a relatable yet authoritative voice in finance—driving 750K+ organic impressions and a +1,200 follower increase in just 30 days.

• Built a content calendar around trending formats: bite-sized finance tips, tax hacks, relatable money stories, and carousel explainers—designed for shareability and saves.

• Developed a strategic content positioning that later helped her land an instructor role at Finance With Sharan’s 1% Club, one of India’s leading creator-led finance education platforms.

• Created a voice that balanced technical credibility with creator-style relatability, helping her connect with both finance professionals and aspiring learners.

01 Jun 2022


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