📌 Project Type

This project focuses on social media ad design, specifically built as a summer campaign within the skincare branding space.

📄 Overview

Designed a vibrant summer ad for Dot & Key’s sunscreen, focusing on daily sun protection and skincare awareness. The concept was to create a fresh, glowing, and minimal visual experience that reflects the feeling of protected, healthy skin during summer. Bright tones, clean layout, and smooth composition were used to make the design scroll-stopping and aesthetically pleasing.

🎯 Objective

The objective of this project was to create an engaging sunscreen ad that highlights SPF as an essential daily skincare step, appeals to a young and skincare-conscious audience, and delivers a clean, modern, and premium visual feel.

🎨 Creative Direction

The creative direction was centered around a summer-inspired bright color palette, combined with a minimal and clean layout. Strong focus was given to product visibility, supported by a soft and glowing aesthetic along with smooth and subtle transitions to enhance visual appeal.

📱 Platform

The ad was designed for Instagram Feed and Reels, following a mobile-first approach to ensure it is visually engaging and easy to consume on smaller screens.

✨ Outcome

The final ad delivers a bright, fresh, and energetic summer vibe while maintaining a premium skincare look. It successfully positions the sunscreen as a must-have summer essential, making the content both visually appealing and relatable for everyday use.

🧰 Tools Used

This project was created using Canva, along with product mockups, typography and layout design techniques, and carefully selected color styling to enhance the overall visual appeal.

📊 Skills Demonstrated

This project demonstrates skills in social media ad design, visual storytelling, Canva design and editing, seasonal campaign thinking, and brand-focused design.