💡 Project Description

📄 Overview:
Independent creative production of an 11-second short-form vertical video (Instagram Reel/YouTube Short) for a mock Haldiram’s Diwali offer campaign, highlighting the festive product range and limited-time promotion.

🎯 Objective:
To design a visually appealing, high-energy Diwali-themed video ad optimized for mobile feeds, aimed at boosting brand visibility and driving engagement around Haldiram’s popular sweets lineup.

📱 Platform Focus:
Instagram & YouTube: 9:16 vertical video crafted for maximum visual impact — combining quick transitions, festive motion graphics, and vibrant product spotlights to hold viewer attention.

✨ Outcome:
Created a premium, festive-style video showcasing Haldiram’s sweets (Gulab Jamun, Rasgulla, Cham Cham) through dynamic cuts and transitions, ending with a bold promotional call-to-action — “Haldiram’s Diwali Sale! 20% OFF.”

🧰 Tools & Methods:
Canva (design, animation, sequencing) • Motion-based storytelling • Festive color palette with golden accents • Strategic visual composition for product focus

📊 Skills Showcased:
Vertical video production (Reels/Shorts) • Canva design & animation • Product-focused storytelling • Digital ad creative • Brand visual consistency • Promotional content design