Overview:-

Client: Yashobhoomi, a real estate company from Pune.

Goal: Design a strategic social media calendar to boost brand visibility, engage potential buyers, and promote December campaigns.

Duration: 2 days

Tools: Google Sheets, Instagram Insights

Challenge:-

1) The client needed a structured plan to maintain a consistent social media presence during a competitive period in the real estate market.

2) Required engaging content to highlight their properties, attract potential buyers, and align with December marketing themes.

Solution:-

Property Highlights: Showcasing key features of residential/commercial projects.

Festive Campaigns: Aligning posts with December holidays (Christmas, New year eve)

Client Testimonials: Sharing success stories and reviews.

Visual Content: Designed eye-catching graphics and carousels using Canva.

Engagement Strategies: Used CTAs, polls, and trending hashtags (#RealEstateGoals, #DreamHome).

Results:-

Delivered a clear, actionable calendar to streamline their December social media efforts.

Provided creative content ideas tailored to their audience, enhancing engagement and brand visibility.

Set the foundation for consistent posting and improved audience interaction during the festive season.