Instagram Content Strategy For Paper Boat
This was a self-initiated, permissionless project where I imagined how Paper Boat could tell its story better on Instagram. I focused on creating a content strategy that feels warm, nostalgic, and true to the brand’s essence. The idea was to make people feel something—just like the drinks do.
From highlighting traditional flavors in fun, relatable ways to sharing stories that connect with childhood memories, the plan focused on mixing emotions with visuals. Think behind-the-scenes, simple storytelling, community love, and culture-rich posts—all designed to feel human and real, not too “advertisy.”
This project is a glimpse into how brands can use Instagram not just to sell, but to connect.
18 Apr 2025
Keywords
Instagram content strategy
Paper Boat
brand identity
