Objective:
Boost brand awareness, generate traffic to Instagram pages, and increase offline visits for two premium hospitality venues in Hyderabad — WhiteHart (a Kitchen & Lounge Bar ) and Toggo (a Night Club).
Timeline:
Since 4 weeks during my tenure at MARK - Creative & Digital Agency.
Role & Contribution:
Handled the full execution of Meta ad campaigns for both brands:
Set up campaigns for traffic and awareness objectives
Managed audience targeting, placements, budget pacing, and optimizations
Worked closely with the design team for ad creative alignment
Tracked performance and shared reporting insights with the team
Tools Used:
Meta Ads Manager, Excel (for budget & results tracking), Google Slides
Outcome:
₹2L total ad spend across both brands
Contributed to a combined revenue of ₹3.5Cr+
WhiteHart: ~₹2Cr
Toggo: ~₹1.5Cr
Campaign Objectives: Traffic & Awareness
Channels: Instagram & Facebook Ads
Done for:
MARK - Creative & Digital Agency, Hyderabad
(Role: Trainee – Performance Marketing Specialist)
30 Jul 2025
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