Overview: Built a fully functional WordPress website from scratch, merging digital marketing strategy with hands-on web development skills.

Role: Web designer and digital marketer.

Deliverables:

Secured a free domain and hosting via InfinityFree to experiment cost-effectively.

Customized WordPress templates for a polished, user-friendly design aligned with marketing objectives.

Integrated plugins for SEO (Yoast), performance (LiteSpeed Cache), and functionality to boost site efficiency.

Managed domain setup, hosting, and strategic design end-to-end.

Tools Used: WordPress, InfinityFree, Canva (for visuals), plugin suite.

Outcome: Created a professional-grade practice site (now suspended) that sharpened my skills in web development and design, with insights applied to ongoing digital marketing work.

Proof: Watch the process on LinkedIn—video breakdown of key steps and decisions.

Impact: Gained practical expertise in building purposeful online platforms, from hosting to optimization, enhancing my marketing toolkit.