Goal

→ Increase organic visibility for energy-related educational keywords

→ Drive qualified organic traffic with strong search intent

→ Improve lead generation through organic search

→ Build topical authority in the energy education sector

→ Fix technical SEO issues affecting crawlability and user experience

Tools & Technologies Used

→ Google Analytics 4 (GA4) – Traffic, engagement & conversion analysis

→ Google Search Console (GSC) – Search performance, indexing & ranking insights

→ AI-based SEO tools – Keyword intent mapping, content optimisation & semantic analysis

→ SEO Crawling Tools – Identifying technical errors (404s, broken links, indexing issues)

What I Did

1️⃣ AI-Based On-Page SEO Optimisation

→ Optimised title tags, meta descriptions, headings, and internal links

→ Applied AI-driven keyword clustering and search intent optimisation

→ Improved content depth and semantic relevance across key pages

2️⃣ Content Readability & UX Improvements

→ Simplified complex energy-related content for better user understanding

→ Improved paragraph structure, headings, and content flow

→ Enhanced on-page engagement signals through clearer content formatting

3️⃣ Technical SEO Enhancements

→ Identified and fixed 404 errors and broken internal links

→ Improved site crawlability and indexing efficiency

→ Ensured clean URL structures and proper redirections

4️⃣ Industry-Focused Link Building

→ Executed manual outreach to energy, sustainability, and education-related websites

→ Acquired high-quality, niche-relevant backlinks

→ Strengthened domain authority and topical trust signals

5️⃣ Conversion & Performance Tracking

→ Analysed organic user behaviour and engagement metrics

→ Monitored key events such as contact form submissions

→ Continuously optimised SEO efforts based on performance insights

Challenges / Learnings

→ Working within a short 3-month execution window required prioritising high-impact SEO tasks

→ Energy-sector content required clear readability improvements without losing technical accuracy

→ Rapid growth in impressions temporarily impacted CTR, highlighting the importance of title & snippet optimisation

→ Reinforced the importance of niche-relevant backlinks over volume-based link building

Results / Outcome

Google Analytics (Organic Search)

New Users: ↑ 17.88%

Active Users: ↑ 17.14%

Sessions: ↑ 23.08%

Page Views: ↑ 24.62%

Contact Form Submissions: ↑ 44.44%

Engagement Metrics: Improved session duration and views per session