Goal

→ Increase organic traffic from major international markets

→ Improve country-specific visibility for travel and tourism search queries

→ Drive high-intent organic sessions leading to enquiry and booking actions

→ Strengthen global search presence through scalable SEO strategies

Tools & Technologies Used

→ Google Analytics 4 (GA4) – Country-wise organic traffic, engagement & conversions

→ Google Search Console (GSC) – Search performance and international visibility analysis

→ AI-based SEO tools – Keyword intent mapping and content optimisation

→ SEO Audit Tools – Technical SEO and crawl analysis

→ International SEO Frameworks – Market targeting, content localisation & internal linking

What I Did

1️⃣ International SEO & Market Targeting

→ Identified high-potential countries for organic growth

→ Optimised country-specific content for search intent and location relevance

→ Improved internal linking to strengthen international content discovery

2️⃣ AI-Driven Content Optimisation

→ Enhanced travel-related content using AI-assisted keyword clustering

→ Optimised pages for destination-based and experience-based searches

→ Improved semantic coverage across key tourism topics

3️⃣ Technical SEO Improvements

→ Resolved crawl inefficiencies and indexing issues

→ Improved page structure for better international crawlability

→ Ensured clean URLs and consistent page experience signals

4️⃣ Engagement & Conversion Optimisation

→ Analysed user behaviour by country

→ Optimised content flow to support thank-you page / enquiry completions

→ Improved landing page relevance for high-intent search queries

5️⃣ Performance Monitoring & Refinement

→ Tracked country-wise performance trends in GA4

→ Refined SEO strategy based on engagement and conversion signals

→ Focused on quality traffic, not just volume growth

Challenges / Learnings

→ Travel search demand varies heavily by region and seasonality

→ Required balancing global content consistency with local relevance

→ Strong visibility growth required parallel optimisation for conversion readiness

→ Reinforced that international SEO needs market-specific intent alignment

Results / Outcome (Organic Search – Country-Wise)

1️⃣ United States

New Users: ↑ 93.4%

Sessions: ↑ 85.86%

Conversions (Thank-You Page Events): ↑ 204.17%

2️⃣ France

New Users: ↑ 403.95%

Sessions: ↑ 438.16%

Page Views: ↑ 180.24%

Conversions: ↑ 1,700%

3️⃣ United Kingdom

New Users: ↑ 118.73%

Sessions: ↑ 118.31%

Conversions: ↑ 228.57%

Overall Organic Growth Impact

New Users: ↑ 170.38%

Active Users: ↑ 166.28%

Sessions: ↑ 126.22%

Key Conversion Events: ↑ 101.39%