This Loom proposes a six-month Elfina supply-side therapist acquisition plan and outlines the key questions and factors to guide it. The author first asks about the outreach approach (paid versus free), CAC or therapist acquisition cost and payback period, existing therapist community, what defines the right therapist, vetting criteria, demand growth for the next six months, and compensation and contracting terms. The strategy is broken into three steps: collect leads over 3 to 4 months via community outreach, reach existing groups like IPN and the Indian Psychology Association, and do cold outreach on LinkedIn, with paid options including Meta and LinkedIn ads and user-generated content. It then filters leads based on language, expertise, certification like RCI, availability, and the vetting workflow, and finally focuses on retention beyond six months through fee split alignment, a SPOC, and ensuring consistent high-quality client flow.