SaaS Product Analytics using SQL

Queried a sample database of users, events(user activity), payments and marketing spends to generate core SaaS metrics such as DAU, MAU, CAC, LTV, user churn and ARR. 

Used core SQL functionalities such as joins, GROUP BY statements, and date and time statements, going beyond basic functions. 

02 Jan 2026

Keywords
SQL
Data Analysis
SaaS Analytics
Metrics