Goal:

To shift Lytmus AI from feature-led communication to an emotion led positioning focused on solving a specific student problem.

What I Did:

Identified that Lytmus AI’s current Instagram communication focuses heavily on listing features rather than clearly communicating what problem the product solves. Check here REEL

Current Challenge:
Feature listing explains what Lytmus AI can do, but does not create a strong, memorable product position.

Proposed Positioning:
Position Lytmus AI as the always-available study companion for students stuck with a doubt, especially when there is no teacher, friend, or sibling available.

Execution:

Create relatable reels around real student situations instead of feature demonstrations.

An example of better positioning.

tik tik tik…. 12am!

are you stuck with single doubt?

No teacher? No friend? No behen? dont worry…!

here talk with your teacher/ ya friend/ ya behen

clear the doubt.

Result:

Proposed moving from feature-led messaging to an emotion-led positioning, making Lytmus AI’s core value immediately understandable and relatable to students.

Website: lytmus (dot) ai