The Tan Clan crafts handmade clutches inspired by names from various languages. These clutches reflect the artistry and dedication of Indian artisans.

Writing Tone: Creative and Storytelling

Work: Product Description

Project Requirement: Crafting detailed product descriptions for The Tan Clan brand posed a unique challenge. The task demanded intricate creativity to coordinate with the artistry of handicrafts. The goal was to write captivating stories into each description for around 1k+ products, all while ensuring strategic keyword placement for optimal organic ranking. Balancing narrative richness with SEO requirements.

Challenge: With multiple products under the same domain, keyword overlaps began to occur. The SEO team started listing keywords that weren’t always aligned with a particular product but still needed to be incorporated as per the client’s requirements. The challenge was to naturally fit most of these keywords, all while maintaining a smooth, natural reading flow.

Milestone: Client direct handling for all content work, skipping the need for the project manager or seo team in Kiddle, saving the team time and smooth workflow.