While crafting content for The Rudraksh: A Himalayan Retreat, my approach was to seamlessly weave the timeless essence of Indian traditions into every word while resonating with a predominantly Western audience. The challenge was to strike a balance between evoking the retreat's deep-rooted spirituality and presenting it in a way that felt personal and inviting.

I focused on highlighting the serene Himalayan backdrop, the retreat’s offerings of holistic healing, and the soulful experience it promises. By tapping into the universal appeal of self-discovery and well-being, the content needed to inform and emotionally connect with potential guests entices them to embrace this tranquil escape.

Key Responsibility:

1. Helping the brand with content ideation to website layout before writing the content.
2. Naturally infusing keywords in the content for organic reach.
3. Bring out every aspect and detail of the property to speak out loud.