Project Name: DIGI VERSION
Logo Design & Branding Project -
Describe the Problem Briefly:
In a rapidly evolving digital landscape, brands often struggle to establish a modern, tech-forward identity that connects with digital-savvy audiences. DIGI VERSION was created to reflect a futuristic, sleek, and energetic brand identity that resonates with innovation, technology, and adaptability in the digital domain.
Key Challenges You Are Solving:
Crafting a visually strong logo that combines both digital and futuristic vibes.
Establishing a unique, recognizable brand mark using minimal elements.
Creating a color palette that appeals to tech-based businesses and younger audiences.
Communicating transformation and digital evolution through visual form.
Tools & Technologies Used:
Adobe Illustrator: For vector-based logo design and refinement.
ColorZilla & Coolors: For color palette testing and contrast analysis.
Challenges and Learning:
Balancing minimalism with uniqueness in the logo mark.
Achieving proper symmetry and visual harmony in the letterform-based icon.
Learning how gradients affect brand perception across platforms.
Understanding audience psychology to craft a suitable modern identity.
What’s Your Proof of Work?
The completed logo design (attached image) representing a stylized “D” within a gradient circle, symbolizing digital transformation and forward motion.
Published on portfolio platforms like Behance.
Client or peer feedback validating visual appeal and conceptual clarity.
07 Nov 2022
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