Objective

To create relatable, engaging, and community-driven Instagram content that resonates with Blissclub’s audience — active women who seek comfort, confidence, and joy in movement.

Goal

Build brand love and loyalty by reflecting real women's fitness journeys and lifestyles.

Drive engagement through fun, authentic, and empowering posts.

Position Blissclub not just as an activewear brand, but as a movement that celebrates women who move.

Content Approach

Tone: Friendly, witty, empowering, and real (no hyper-polished "perfect" fitness ideals).

Formats: Static posts, carousels, reels, and community shoutouts.

Themes Covered:

Movement and fitness in everyday life

Product highlights (without being salesy)

Relatable, slice-of-life moments around fitness and wellness

Community love and UGC (User Generated Content)

Tools Used

Notion (for content planning and approvals)

Canva (for creating visually appealing and brand-aligned creatives)

Instagram insights (for trend spotting and engagement optimization)

Key Takeaway for the Audience

After interacting with Blissclub’s Instagram content, the audience should:

Feel Seen – Recognize their own experiences and challenges.

Feel Inspired – Be motivated to embrace movement in any form, without judgment.

Feel Connected – See Blissclub as their fitness BFF — supportive, real, and fun.