Creative Copywriting for Flyers, Brochures & Infographics

→ Objective: To engage, educate, and inform potential customers and persuade them to take action. To promote business, product, or service.

Tools: Canva, Google for research purposes, and Unsplash for stock pictures.

→ Thought and Writing Process: 

• I started by researching different advertisements, posters, and flyers to understand the intention behind them.

• Then I used Canva to create designs that go with the content. I made sure to use concise language instead of lengthy sentences to directly speak to the audience.

• Lastly, I made sure that in the end, it creates an impact on the audience which leads them to take the next actions.

Timeline: The project took approximately 9-10 hours including research and writing time.

Organization: These projects are part of an internship and were done for IIM Skills.

IIM Skills is a leading ED-Tech company that provides various online skills development courses that are live and self-paced.

20 Jan 2023

Keywords
Marketing Collateral
Flyer
Brochures
Inforgraphics
Copywriting
Content Writing

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