→ Objective: To create two high-quality LinkedIn posts that align with the distinct content styles of industry creators. To demonstrate the ability to simplify complex business concepts, drive audience engagement, and reflect the personal brand voice of each post.

→ Tools: Google, social media, and ChatGPT for research purposes, Google Docs for writing, and Grammarly for checking spelling errors and sentence structure. 

→ Thought and Writing Process:

• For the 1st assignment, I did a deep research and understood that Sarthak Ahuja’s content style focuses on breaking down complex business concepts into easy-to-understand insights using storytelling and providing a valuable business lesson.

• I chose Amazon’s business model for this and followed a structured approach to match his writing style while ensuring the content remained valuable and engaging.

• I started with a counterintuitive hook that grabs attention by challenging a common belief. 

• I addressed the misconception in the body of the post and structured it into four revenue streams that make Amazon a passive income machine.

• I incorporated statistics and business facts to add credibility and depth to the content.

• I concluded with a lesson on asset-building vs. job creation, aligning with Sarthak Ahuja’s theme of financial literacy and business acumen.
 

• For the 2nd assignment, I did a deep research using Google, social media, and YouTube, and chose Aroleap X as it represents a mix of innovation, smart marketing, and a growing industry, making it an exciting brand to analyze.

• To make the case study engaging, informative, and structured, I started with a compelling hook that grabs attention.

• Then I provided a quick brand background in a way that flows naturally into the next section. 

• Then I used a rhetorical question in the body that makes the reader engage and look for the answer.

• In the body part, I highlighted 5 key USPs in a structured, easy-to-digest format and showed Aeroleap's marketing strategies.

• I also included revenue projections and profit margins to build credibility and show that the business is financially promising.

• Lastly, I ended with a question that encourages discussion, increasing LinkedIn post engagement.

→ Timeline: The project took approximately 5-6 hours, including research and writing time.

→ Project Type: Hiring Assignment