Project Overview: Worked on enhancing user engagement and retention for a Tiffin Delivery app by integrating strategic gamification elements.

Timeline: 6-month internship where I joined during the ideation phase and contributed throughout the research, conceptualization, and design development stages.

Core Innovation & My Contribution: Designed an investment marketplace feature where users receive coins upon signup to either spend on orders or invest in preferred tiffin centers. As invested centers gain popularity, users earn escalating discounts, creating long-term engagement. Developed complete user flows, wireframes, and interaction frameworks

Tools Used: Figma for design and prototyping, Google Play Store reviews for user research and competitive analysis, and ChatGPT for research synthesis and ideation support.