Gruby is an online food-based platform whose primary focus is to deliver food, pre-book meals, provide tiffin services and more. As a UI/UX design intern, I was tasked with the complete redesign of their mobile application. Working within the constraints of a fixed brand palette, my objective was to enhance the user flow, create easily navigable pathways, and develop a more visually engaging app interface.
The project involved integrating several new features, including pre-order functionality and tiffin services, into the existing app. Through user testing with existing users, the new design demonstrated a significant 40% increase in user engagement, validating the effectiveness of the redesign approach.
10 Jun 2024
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