🎯 Objective

Boost La Baia Bar Cucina’s online presence through targeted local SEO and curated social media content, with the goal of increasing restaurant bookings, brand awareness, and discoverability in Melbourne’s competitive dining market.

📍 About the Brand

La Baia Bar Cucina is a premium Italian restaurant located at 16/123 Beaconsfield Parade, Albert Park VIC 3206, Melbourne, Australia. Known for its coastal views, sophisticated interiors, and fine Italian cuisine, it’s a sought-after destination for date nights, family celebrations, and special events.

🛠️ Strategy & Execution

🔍 SEO Implementation

Conducted in-depth keyword research focusing on Italian dining and local intent keywords

Optimized meta titles, descriptions, headers, and website content for better ranking

Regularly updated the Google Business Profile with high-quality images, events, and specials

Created content ideas for blog/seasonal posts to support ongoing organic growth

📱 Social Media Management

Instagram (3x/week)

Posted high-quality visuals of food, wine, ambiance, and architecture

Maintained an upscale, aesthetic brand tone

Used custom caption writing and hashtag strategies to drive engagement

Facebook (4x/week)

Monday: Photo-slide posts showcasing dishes and ambiance

Wednesday: Romantic/date-night themed content

Friday: Weekend table booking reminders

Sunday: Family-event based content to attract group reservations

Maintained platform-specific tones and content types while ensuring visual consistency and brand alignment.

📈 Results Achieved

✅ Increased organic traffic to the website through local search queries

✅ Boosted Instagram engagement and Facebook reach

✅ Improved Google Maps visibility through local SEO and GMB optimization

✅ Drove more table bookings by targeting the right audience with the right content at the right time

🔗 Project Links

🌐 Website: https://www.labaiabarcucina.com.au
📸 Instagram: @labaiabar_cucina
📘 Facebook: La baia Bar-Cucina Albert Park