Product Experience Audit of CARS24 (Online + Offline Touchpoints)
Conducted a hands-on product experience audit of CARS24 by simulating the journey of a used car buyer and seller. Evaluated app, website, CRM, and offline store touchpoints, identifying friction points, UX gaps, and competitive insights. Delivered a 10-slide strategic report with actionable recommendations, showcasing product thinking, user empathy, and CX-focused analysis.
15 Jun 2025
Keywords
product management
market research
user experience
