SEO Roadmap & Performance Analysis for Bivocalbirds.com

Objective:

To enhance the website's search engine performance, increase organic traffic, and improve user engagement through a structured SEO strategy.

Roadmap to Success

Step 1: Website Audit, Backlink Analysis & Google Search Console Optimization

Conducted a comprehensive website audit, analyzed backlink quality, and leveraged Google Search Console to identify performance gaps and optimization opportunities.

Step 2: Competitor Analysis

Examined competitors' SEO strategies to uncover opportunities for improvement and implement best practices.

Step 3: Identifying Key Improvement Areas

Based on audit findings, pinpointed critical enhancements needed for website performance, search rankings, and user experience.

Step 4: Resolving Canonical Issues

Ensured proper redirection of non-secure URLs to secure counterparts (HTTPS) and implemented canonical tags to prevent duplicate content issues.

Step 5: Disavowing Toxic Backlinks

Used Google Search Console to identify and disavow harmful backlinks, protecting the website’s credibility and rankings.

Step 6: Optimizing Meta Tags & Canonical Implementation

Refined meta titles, descriptions, and canonical tags, incorporating relevant keywords for enhanced search engine visibility.

Step 7: Enhancing User Experience with Custom 404 Page & Robots.txt

Designed a user-friendly 404 error page and configured robots.txt to ensure optimal website crawling and indexing.

Step 8: Resolving Google Search Console Errors

Addressed and rectified critical errors flagged in Google Search Console to improve website health and performance.

Step 9: Content Strategy – Blog Updates & Interlinking

Regularly updated the blog section with high-value, keyword-focused content while implementing strategic internal linking to enhance SEO performance.

Results & Impact

• Organic Search Growth: +33.6%, reaching 13K searches
• Brand Awareness: Direct searches increased by 61.2%
• User Engagement: Increased to 13K users (+2.2%)
• New Users: Expanded to 13.3K (+4.7%)
• Average Engagement Time: Improved by 41.7% (1.33 minutes)
• Returning Users: Increased to 1.5K (+31.7%)
• Event Count: Surged to 100K (+30.2%)
• Engaged Sessions: Up by 34.2%, indicating higher user involvement
• Total Views: Reached 49K (+43.2%)
• Keyword Rankings: Successfully ranked for 1.4K+ keywords in India, driving traffic from static and dynamic keywords

End Result

By implementing a data-driven SEO strategy, we successfully enhanced website visibility, improved search rankings, and significantly boosted user engagement. This structured roadmap not only addressed the existing challenges but also laid a strong foundation for long-term organic growth.