Revitalizing Online Presence of pathways.in

These were the initial obstacles and challenges I encountered:

Here is the Screenshot Proof Of the Growth:

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1️⃣ Traffic dip 

2️⃣ Irrelevant metas 

3️⃣ Lack of canonical tags and social cards 

4️⃣ Canonical issue 

5️⃣ Irrelevant use of robot.txt 

6️⃣ Toxic backlinks 

7️⃣ Google Search Console errors 

 

Now, let's dive into the roadmap to address these issues: 

Step 1️⃣: Website Audit, Backlinks, and Google Search Console ️‍

Step 2️⃣: Competitor Analysis 

Step 3️⃣: Analysis of areas where Bivocalbirds.com needs improvement 

Step 4️⃣: Working on Canonical issues - redirecting non-secure URLs to secure ones 

Step 5️⃣: Disavowing Toxic backlinks using GSC 

Step 6️⃣: Adding Canonical tags and relevant Meta Tags and Descriptions with proper keyword embedment 

Step 7️⃣: Creating Custom 404 Page and Robots.txt 

Step 8️⃣: Resolving Google Search Console Errors 

Step 9️⃣: Regularly updating blogs focused on ranking for static keywords 

 

Results: 

🌱 Organic search increased by 13.0%

👥 User base increased by 6.91%

🆕 New Users increased by 5.56%

🔀 Sessions increased by 5.27%

📉 Bounce rate decreased by 18.55%

👀 Pageviews increased by 1.26%

🔗 Unique pageviews increased by 3.80%

⏱️ Average time on page increased by 10.75%

23 Jun 2024

Keywords
seo

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