Sleepyhead Mattresses: Spec Ad

Concept 1: Playing with the Brand Name

I started by experimenting with the brand name, "Sleepyhead," to create a light-hearted concept. The idea was to resonate with the name itself and its playful nature.

Ad Visual: View here

However, upon reflection, I realized this concept, while creative, didn’t effectively communicate the brand’s value proposition. It lacked a strong connection to what Sleepyhead truly offers—a perfect night’s sleep.

Concept 2: "Finish All Your Dreams"

To refine my approach, I focused on the brand’s promise of delivering high-quality sleep, which is essential for rejuvenation and achieving one’s potential.

The revised concept connects Sleepyhead mattresses to both literal and figurative dreaming:

• Literal: The perfect mattress helps you complete your sleep cycles.
• Figurative: Good sleep empowers you to achieve your ambitions.

Ad Visual: View here

Thought Process

This process reflects my ability to:

1. Experiment creatively with brand identity.
2. Critically evaluate my work and refine ideas to align with brand goals.
3. Develop a compelling narrative tied to the product’s unique selling point.

(Note: While I am not a professional designer, the visuals are meant to present the concept.)I’m happy to collaborate with designers to enhance execution! )