The campaign's goal was to inform the new students of EMEA College of Arts and Science about the student-led community "Connect."
The best tool to achieve this goal was social media (mainly Instagram).
But our target audience doesn't even know about Connect's Instagram page.So that's where my idea came in handy.
A curiosity-sparking poster was pasted around the EMEA campus, leading to Connect's Instagram page: https://www.instagram.com/connectemea/ .
This was a fulfilling experience, as it led to increasing the followers of Connect on Instagram and also definitely made students talk about it.
29 Jul 2024
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