Customer Retention Management
boAt Lifestyle
- Boosted retention and repeat purchases (+10%) by designing and automating key lifecycle journeys (welcome, win-back, cart abandonment, loyalty) that personalized customer engagement.
- Improved engagement by 13% and open rates to 28% by executing segmented omnichannel campaigns and running A/B tests on creatives and timing.
- Enhanced campaign accuracy and delivery by partnering with product/tech to implement CRM platform updates (CleverTap, Netcore, Mailmodo), improving segmentation and data flows.
- Enabled faster optimization cycles by building campaign dashboards and performance reports to track CTR, conversion, and retention KPIs.
03 Aug 2023 - 07 Mar 2025
