Increased feature adoption by 18% by leading GTM launches for leaderboards and seasonal events, and coordinating product, marketing, and UAT across teams.
Lifted engagement by 19% by A/B testing and deploying vernacular (Hindi/Hinglish) messaging across push, in-app, and WhatsApp channels.
Managed a ₹3 Cr/month CRM budget by reallocating spend to high-performing segments and optimizing campaign schedules to maximize ROI and engagement.