Here’s a detailed SEO Case Study for the Zorex Fitness project based on your uploaded report:

💪 SEO Case Study: Zorex Fitness

Website: www.zorexfitness.com
Industry: Fitness Equipment / E-commerce

🎯 Project Objectives

Improve organic keyword rankings

Increase website traffic through SEO

Optimize product visibility via Google Merchant Center

Enhance local search presence through GMB (Google Business Profile)

📊 Key Performance Indicators (KPIs)

1. Google Search Console (22–31 Jan)

Keyword Rankings: Monitored regularly to track movement for targeted terms

Focus on high-intent fitness keywords to drive product visibility and conversions

2. Website Traffic Breakdown

Traffic by Channel (22–31 Jan)
Tracked to identify organic vs. referral vs. direct and social sources.

Traffic by Region (15–22 Jan)
Showed concentration in key regions relevant to shipping and brand interest.

Traffic by City (22–31 Jan)
Allowed hyperlocal targeting for performance campaigns or shipping hubs.

Traffic by Device (22–31 Jan)
Helped shape a mobile-optimized UX, crucial for fitness shoppers on phones/tablets.

3. Website Engagement Events (22–31 Jan)

Tracking key clicks like:

“Add to Cart”

“View Product”

“Contact Us”

Indicates how SEO traffic interacts with e-commerce conversion elements

🛒 Google Merchant Center (22–31 Jan)

Enhanced visibility of product feeds in search and shopping tabs

Helps bridge SEO with e-commerce PPC via product optimization and structured data

📍 Google My Business (GMB) Performance (Dec Data)

Calls: 49

Website Visits: 17

Direction Requests: 62

📌 Local SEO Impact: Even as an e-commerce brand, Zorex leverages local visibility for trust, pickup options, and regional relevance.

🔍 Strategy Overview

✅ What Worked

Product SEO: Structured product titles, descriptions, and schema markup to enhance indexation

Local Optimization: GMB used effectively to drive offline actions

Merchant Center Feed: Active and optimized for keyword relevance

Keyword Tracking: In place for monthly ranking audits and adjustments